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Iceland

Designer shopping in Iceland

  1. A

    ELM

    Black-and-cream women’s fashion – the designs are unmistakeably Icelandic, with sharp, eccentric but very flattering cuts.

    reviewed

  2. B

    Naked Ape

    Drop into this 2nd-floor boutique-gallery for ultracool T-shirts and hoodies, mostly in bright graffiti-like colours, designed by a bunch of artist-friends.

    reviewed

  3. C

    Liborius

    The complete opposite of Naked Ape's jolly technicolour designs are clothes designed by artist Jón Auðarson, whose 'Dead' range was popular with celebs from Metallica to Scarlett Johanssen. This is his new shop; stop by to see what he's getting up to next.

    reviewed