Reykjavík Shopping

  1. 66° North

    Iceland's outdoor-clothing company began by making all-weather wear for Arctic fishermen. This metamorphosed into weatherproof but fashionable streetwear - coats, fleeces, hats and gloves. The branch at Kringlan shopping centre also opens on Sunday.

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  2. ELM

    Black-and-cream women's fashion is the statement on offer here - the designs are unmistakeably Icelandic, with sharp, eccentric but very flattering cuts. They're the kind of outfitters who have a 'design philosophy', and they're not afraid to use it.

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  3. Liborius

    The complete opposite of Naked Ape's jolly technicolour designs are clothes designed by artist Jón Auðarson, whose 'Dead' range was popular with celebs from Metallica to Scarlett Johanssen. This is his new shop; stop by to see what he's getting up to next.

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  4. Naked Ape

    This 2nd-floor boutique-gallery has just celebrated its first birthday. Drop in for ultracool T-shirts and hoodies, mostly in bright graffiti-like colours, designed by a bunch of artist-friends.

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