sights / Other

Mercier information

Épernay , France
Street 68-70 av de Champagne
+33 3 26 51 22 22
More information
adult incl 1/2/3 glasses €11/16/19, 12-17yr €5.50
Opening hours
tours 9.30-11.30am & 2-4.30pm, closed mid-Dec–mid-Feb
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Lonely Planet review

France’s most popular brand was founded in 1847 by Eugène Mercier, a trailblazer in the field of eye-catching publicity stunts and the virtual creator of the cellar tour. Everything here is flashy, including the 160,000L barrel that took two decades to build (for the Universal Exposition of 1889), the lift that transports you 30m underground and the laser-guided touring train.