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Experimental Travel
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'I started to see Maïa everywhere, and found myself approaching confused women whom from a distance I had taken for her.'

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ero tourism
Hypothesis
Discover a city while looking for love.
Apparatus
A partner (lover or friend) and a destination.
Method
Arrange to take a holiday with your partner. Travel there separately by different means and don't arrange a meeting time or place. Now look for each other...

Our Results


The concept of romantic love hinges on finding the perfect partner. Ero Tourism offers you a chance to find your partner all over again. Finding – or not finding – your partner is not necessarily a sign of your success or failure as a couple. Should you fail to meet, you will still have plenty to discuss when you reunite back at home.

Experimental Traveller Joël Henry: ero tourism Love is a kind of intimate GPS device that allows separated lovers to reunite, even in the maze that is Venice.

Knowing my wife's tastes, I set off to comb the city's art galleries, bookshops and Renaissance churches. We had no means of communication – no mobile phones – but I carried a photo of Maïa with me that I showed amenable Venetians from time to time. They didn't really understand why.

After a few hours of fruitless searching, a curious thing happened. I started to see Maïa everywhere, and found myself approaching confused women whom from a distance I had taken for her.

Night fell. I'd drawn a blank and my mood was darkening. I imagined my wife being kidnapped by a Venetian prince with sultry eyes. Thus, fed up and exhausted, I was dragging myself along Calle dei Fabbri in search of a cheap hotel when I suddenly saw her. Her back was turned to me but I knew it was her, seated alone at a table behind the window of a small osteria, picking at her plate of penne rigate while watching people coming in from outside. My heart beating hard, I knocked on the glass. She turned around sharply, and her eyes locked with mine – and such eyes! It was love at first sight, second time around. Needless to say, we were rather chuffed to have found each other and, together, bring our tour of Venice to an end.
Send us your ideas for travel experiments directly at experimentaltravel@lonelyplanet.com
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Experimental Travel
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    Experiment Number 17