Aram

Despite the fact that most of the furniture stocked by Aram is unaffordable to ordinary mortals, admiring the designer pieces in this fantastic shop is an experience to be cherished. Originally opened by Zeev Aram on King’s Rd in 1964, the shop was a key player in the Conran-led furniture design revolution that saw the end of a chintz-laden Britain. The shop grew and eventually moved to this four-floor, free-standing luminous building, where the furniture is given the space it deserves, as if in a museum. Among the many accomplished designers, Aram stocks pieces by Alvar Aalto, Eileen Grey, Eames, Le Corbusier and Arne Jacobsen. The top floor is an exhibition space, where you can see new talent in fine or applied art and design.