Start information

London , United Kingdom
Street 42-44 Rivington St
Extras EC2
Getting there
tube Old St
More information
Opening hours
10.30am-6.30pm Mon-Sat, noon-6pm Sun
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Lonely Planet review

‘Where fashion meets rock n roll’ is the appropriate tagline to this group of three boutiques brought to you by former Fall guitarist Brix Smith, a cult rocker who loves girly clothes. Designer labels such as Mulberry and Helmut Lang dominate, and Smith prides herself on her selection of flattering jeans, for which the store offers a fitting service.

A similarly excellent store, Start Menswear , is over the road, and there’s a third location, Mr Start , which is a men’s tailoring shop.