Clothe shopping in London
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‘Where fashion meets rock n roll’ is the appropriate tagline to this group of three boutiques brought to you by former Fall guitarist Brix Smith, a cult rocker who loves girly clothes. Designer labels such as Mulberry and Helmut Lang dominate, and Smith prides herself on her selection of flattering jeans, for which the store offers a fitting service. A similarly excellent store,Start Menswear, is over the road, and there’s a third location, Mr Start, which is a men’s tailoring shop.
Billed as the 'world's largest fashion store', the Topshop branch on Oxford Circus is a constant frenzy of shoppers searching for the latest look at reasonable prices. It's been given a shot of cool by being home to a range by London's favourite local supermodel rock chick, Kate Moss. Topman is upstairs.