Burberry

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  • Address
    21-23 New Bond St, West End, SW1
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  • Phone
    7839 5222
  • Website
  • Transport
    underground rail: Bond St

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Lonely Planet review

The first traditional British brand to reach the heights of fashion, you'll know you've reached Burberry when you see hordes of giggling Japanese girls standing outside. It's known for its innovative take on classic pieces (bright-coloured trench coats, khaki pants with large and unusual pockets), its brand check pattern, and a tailored, groomed look. You'll see a lot of its catwalk pieces ripped-off by high-street shops like H&M.