Selfridges

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  • Address
    400 Oxford St, City, W1A 1AB
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  • Phone
    7629 1234
  • Website
  • Transport
    underground rail: Bond St

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Lonely Planet review

Selfridges is so confident in its consumer appeal that its 2006 winter sale advertising featured the subversive anticonsumerist slogan 'I Shop Therefore I Am' by New York artist Barbara Kruger, as if to poke fun at its shoppers and turn rebellion on its head. Selfridges loves innovation - it's famed for its inventive window displays by international artists, gala shows promoting countries/products, and above all an amazing range of products. It's the funkiest and most vital of London's one-stop shops, with labels such as Boudicca, Luella Bartley, Emma Cook, Chloé and Missoni, an unparalleled food hall, and Europe's largest cosmetics department.