Service taxis from the Aswan International Airport (248 0333) to the town centre cost E£1. A private taxi should be no more than E£25.
You can get around Aswan by calèche (E£10 per hour). A 3½-hour taxi tour to the Temple of Philae, High Dam and Unfinished Obelisk costs around E£30. A taxi anywhere within town (including from the town centre to the bus station) costs E£5.