Lonely Planet review
Loja's main plaza is the lively Parque Central, where hordes of people - office workers, cab drivers, newspaper vendors - gather to start the day. Walk over to the east side of the plaza and check out the ornate interior of the cathedral (Parque Central). On the south side of the plaza, the Museo del Banco Central has a small exhibit of local archaeology, ethnography and art. On Sunday nights from 20:00 to 21:00, in the Parque Central, the local military marching band rips into what are likely the liveliest drum-and-brass tunes you'll ever hear.