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Introducing Santa Cruz
Picturesque Santa Cruz has targeted the tourist dollar with uncanny accuracy and skill, quite unlike the underdeveloped tourism infrastructure in much of Chile. Fine museums, a beautiful hotel and the country's original wine tour amply justify its popularity. The town has gained its place on the traveler's map largely through the huge investments of Carlos Cardoen, a former arms dealer. Cardoen owns the main hotel and supplied many of the museum's exhibits.
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The main street, Rafael Casanova, leads from the bus terminal to the pretty central Plaza de Armas, where there's a helpful Sernatur information kiosk (10am-1pm & 3-6pm Mon-Fri, 10am-2pm Sat) in a distinctive miniature bell-tower building.
Last updated: Feb 17, 2009
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