Plovdiv is best experienced on foot. Much of the old town is off-limits to cars anyway, so with a taxi your most likely ‘final destination’ will be outside the Church of Sveta Bogoroditsa on ul Sâborna, where all cars must turn back (at night the street is usually open). Although taxi drivers conscientiously use meters, a few offenders charge rates as opprobrious as 4 lv per kilometre; the daytime base rate should be around 0.52 lv per kilometre, and at night, 0.59 lv.
For car rental, Tourist Service Rent-a-Car (623 496; Trimontium Princess Hotel) and Avis (934 481; Novotel) are well known but expensive; travel agencies along the mall or the tourist information centre can find better prices. For example, S & Z Rent-a-Car (967 410; bul Tsar Boris Obedinitel 26) rents from 30 lv per day.