Works Great
Label recommended product for cleaning newly purchased wool sweater. I was happy to see that I would be able to use in my top loading washing machine. Worked very well. I would buy product again.

Worth the $$
I was a little skeptical about plunking out the change for such a small bottle, but curiosity got the better of me so I gave it "The Pepsi Challenge" (probably dating myself that line). Anyhoo, I wear a ton of merino since I spend a good chunk of my day working outside on a flight line in all sorts of weather in sunny (it's not) Everett, WA. I was amazed how after one wash, my base layers were softer than ever, socks came back to life, and the sweaters felt/looked awesome. Everything was super soft and smelled great. I'd left a couple of items out just to compare results and instantly wished that I'd thrown them all in the wash. The bottle is certainly not the large oil drums we are used to when buying laundry detergent, so I'll be washing the merino w/ this magic potion every three washes or so, but it's well worth the money if you wear wool every day or simply like your merino softer than cotton.

Best way to keep wool gear fresh
I have become a big believer in wool as the best base layer a while ago and even though wool does't have the same "scent" issues as polypropylene, this is by far the best way to keep the gear clean and fresh smelling. Only advice is to stick to the dosing advice, otherwise it can get quite strong.

Excellent
This is an excellent product. It cleans well and is more gentle than detergents. I use it for sweaters and for merino wool garments that require hand washing.

An excellent Nikwax product
Nikwax makes good products. I use their waterproofing paste on my hiking boots. Now I use Wool Wash for all of my sweaters. It cleans well and does not have an offensive scent. It leaves sweaters looking as close to new as one could hope! I recommend this item and all of Nikwax products.