Most backpackers beeline for central La Paz to find a bed. The area around the Mercado de Hechicería (Witches' Market; between Illampu, Santa Cruz and Sagárnaga) is a true travelers' ghetto. If you want to be closer to movie theaters, a wider array of restaurants and a bar or two, consider Sopocachi. For more upmarket luxury, look along the lower Prado and further south in the Zona Sur. The Lonely Planet effect is in full force here, and our top picks often require reservations.