Lonely Planet invents iAuth app
In a move hailed as ‘visionary’ by publishing industry magnates, Lonely Planet has invented a new application for Apple’s iPad that will enable completely remote author research.
The bleeding-edge application, or ‘app’ (a Gen Y term denoting ‘application’), enables the travel publisher to send an army of robots around the world, spanning every continent and researching the farthest-flung destinations. The app relays all information and conversation to Lonely Planet’s remote Tulsa headquarters, dubbed ‘The Fortress’ by insiders.
Within the Fortress, a small team of elite, highly paid authors collate and synthesize the information gathered, rendering it into seamless works of art.
Oklahoma-based author and spokesman Robert Reid hails the new app as a breakthrough: ‘I can be updating a bustling yak market in Tibet, then switch to sitting in a smoky Buenos Aires bar pressing some local talent for the best nightlife hotspots, all while sipping cognac and relaxing into my Chesterfield.’
The project is the result of a joint venture between Lonely Planet and the Cyberdyne Systems Corporation.
Social media specialists reacted with excitement and fury at the news. ‘I can’t wait to Tweet about this!’ remarked a spokesperson whose business card reads Web 3.0 Evangelist. ‘This is a complete violation of basic contemporary web philosophy, which dictates that 100% of content be user generated.’
The application is set to hit stores on April 1, 2010.