- 5 February 2010
- 4:53pm
- Filed under
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Our new magazine in India!
Vivek WagleLonely Planet author
February marks an exciting milestone for Lonely Planet. For the first time ever, we are launching a publication specially tailored for Indian travellers: the Indian edition of Lonely Planet Magazine.
As a native Indian, I’m very excited by this development – and not just because Saif Ali Khan dropped by to help with the launch. We are proud to acknowledge that Indians are exploring the world more than ever before – and in significantly new ways. For many Indians, travel is evolving from a once-in-a-decade experience to a core part of their lives. And they are no longer satisfied with conventional package tours or cookie-cutter itineraries: they are looking to get to the heart of a place, having authentic experiences and connecting with people of different cultures.
Our cofounder Tony Wheeler shares his thoughts on the new magazine in his latest blog entry.
And here’s the statement from our Indian office on why we felt that the time was right for a tailor-made Lonely Planet India magazine:
Lonely Planet Magazine India explores the world through Indian eyes. It’s designed for the new, curious Indian travellers who look for experiences that validate them and help them grow as individuals. Our philosophy is to explore the why of travel, focusing more on insights into the cultural and natural beauty of a place than on tourist trappings. We don’t only tell you to go to the Eiffel Tower, we tell you why it exists. We aim to bring travel to you as a complete experience: from the sights you see to the transport you take, from the food you eat to the places you stay. All of these should help you connect with a place.
Indians are ready to explore the world – they just need a trusted companion to help start them off. They’ve heard of some places but don’t know how to get there, what to do there, what that place is all about. There are many other places they know very little about (including, sometimes, India itself).
Lonely Planet Magazine India is the first travel magazine in the country to offer both inspiration and authoritative information. It’s based on Lonely Planet’s three decades of experience. And it’s written specifically for the Indian traveller – addressing concerns from visas to where to find familiar food.
Couple all that with fantastic photography and friendly writing, and we believe it’s the aspiring Indian traveller’s best friend.

Hi i m staying in Mumbai, India. I m trying to get onely planet india magazine. But its out of stock. Why such a beautiful magazine is out of stock. why not enough prints available in market in mumbai, india????
Regards,
Dhara
dharabuch@gmail.com
i want to contact an Indian distributor wherein i can subscribe for the monthly magazine.
Hi Dhara. Thanks for writing and for the interest shown. Due to an overwhelming reader interest and demand, the launch issue is unfortunately out of stock. Aplogies for it. However the good news is that Issue 2 is just around the corner and very soon you can get a copy for yourself. Stay in touch for further updates. Regards.
Debolin Sen
Brand Publisher
Lonely Planet Magazine India
Hi Singaporeis. Are you based out of India or Singapore ?
Debolin Sen
Brand Publisher
Lonely Planet Magazine India
hi is there any way that I could get to work with the magazine in India?
Hi Nair63, send me a mail with your request and will forward the same to the edit team. In what capacity will you want to work with us ? email: debolin.sen@wwm.co.in
Hi
we are planning to advertise our food brand in the travel magazine and looking for the complete details i.e. its circulation, frequency, cost of advertising and son.
I can be contacted at baggarwal@puriconstructions.com. kindly provide the required information.
Thanks
Hi Debolin,
Could you provide me with th coordinated of the editorial department?
Hi,
I am very interested in writing for the magazine, if indeed you need new writers. I am well traveled, for a young person, and an excellent writer. Who should I contact in order to make this happen? Can I send my resume and a writing sample to you or someone else? I hope to hear from you soon.
-Ayesha
Hi,
Whom do I contact for a subscription of this magazine ?
UMESH TAMBE
Hi Debolin,
How can I subscribe to the magazine? I really loved the calendar for 2010. Also would be interested in any jobs in your editorial department..
-Amit Khale
@ubharat: Have asked my Ad Sales head to contact you with all details for advertising in the magazine. Do send me your contact details. Will be easier to connect.
@vinitakapoor: vinita, send me a mail. will share your request with the editorial team.
@ayesha: yes, ayesha, send me the mail with all details.
@umesh and amit: visit http://www.travelwell.in and click the banner at the bottom. you’ll have options for offline and online purchase.
please be in touch with me via this blog should any of you need help.
Hi Debolin,
We are organising a run called The High – ultramarathon in foothills of Himalayas. Its a non stop run of 217 km. Its probably the toughest ultra out there. Please check on http://www.thehigh.in to know the details.
I wanted to send a proposal to Lonely Planet to be involved with this event. Please get me in touch with the concerned person.
Keep miling and smiling.
hi debolin
I loved the lonely planet magazine….went crazy looking for it….and it was just as i had expected….divine for travel freaks like me…
i wanted to ask about one thing…..i am married to a marine engineer who goes on the merchant ships for 4-6 months….i would be travelling with him this time and would go to various places and explore a lot….just wanted to know if your magazine would like to do a feature on such a travel experience….it woul be a travel trip much different from the regular…..do let me know if something can work out il be leaving in a months time….my email id is radhicka@in.com
chao
radhicka
Hi Debolin,
Kudos to your team for giving us the Lonely planet magazine tailor made for India. The articles were fantastic. The coverage on munnar was excellent and the snaps were awesome.
However, its been pretty difficult to get a hands on the lonely planet issue. I stay in NCR, indirapuram near Delhi, and its strange to see that none of the magazine stands are stocking this. Strange to see well known bookshops like oddyssey does not have your magazine. I have been following up on this with the roadside book seller, he says there’s no distribution out here.
I have to go all the way to Delhi to get a copy of your’s magazine and the first ten days of march is already over. Its a pity that enthusiasts like me are not getting access to lonely planet because of distribution issues.
Please take some immediate action to sort this issue out…
Best Wishes!!!
Purushottaman
Hi Debolin..
Ive read international versions of Lonely Planet over the years, but the Indian version is really quite lovely. Id love to intern with the magazine, is there somebody i can email?
Hi!
I am a third year student of BMM Journalism at St. Xavier’s College, Mumbai.
One of our subjects – Niche and Business Journalism – entails profiling a niche magazine in India. I chose the Lonely Planet Magazine – India Edition. I have a few questions that I have also mailed you.
Could you reply?
Thanks a lot!
Anisha Sagar
Hello Lonely Planet India,
I have a query about the postcard section. I have been trying to send my photos on the given email id i.e. ipmagazine@wwm.co.in. But I am getting a mailer failure again and again. Please tell me how do I send my photos? Is there any alternate id or would you look into the matter of this one and fix it? Please reply.
Awaiting your revertal,
Riddhi Parekh
Hi Riddhi,
The email address is lpmagazine@wwm.co.in, not ipmagazine@wwwm.co.in. (That is, the first letter is L, not I.)
vivek
HIiii I am a big fan of Lonely Planet plz let me know how can i subscribe Lonely planet Magazine.
I am staying in Gujarat.
Hi Debolin
I had subscribed to Lonely Planet at Crossword in Delhi a few weeks back. There was an offer on. I was supposed to start recieving the copies from April, however I have not yet recieved anything so far.Also I didn’t get any reciept for it. Do you think there is a way to find out if the copy is in the mail or if there is a problem with the address etc.
Please do let me know. Waiting for your response eagerly! It was supposed to be a gift for a friend :D
Thanks,
Anjani
@ radhicka: Need a bit more clarity on your thought/ idea.
@ purushottaman: That’s rather strange. The magazine is distributed in NCR. Hope you eventually managed a copy. Let us know if you faced any more problems.
@ feroza: The person’s me. Thanks for the interest. However no vacancies now.
@ anisha: I think I replied. Hope it helped.
@ akhil: If you have purchased a magazine, you’ll find the subs forms in it. If not visit http://www.travelwell.in and spot the banner for online subscriptions. You also have an offline option. Let us know if you need any more help.
@ anjani: Seems to be some communication gap. Will get the subs head on the magazine to connect soon.
I’ll be glad to answer magazine related queries which are subscription and availability driven. We however do not have any work related opportunities with the magazine right now either in editorial or publishing. If we do,will post an update.
Meantime, keep those queries on as and when you have them.
Thank you so much Debolin.
I hate to sound pesky, but when do you think I can hear from you again?
Thank,
Anjani
Is there any way we can see the contents page of the first issue?
Cheers,
Prateeque
Hi, I want to subscribe to the magazine. How can one go about doing that?
Best
Diya
Hi, Debolin…. I am from Bangalore..very dissapointed for not being able to grab the first edition of your magazine..sold out too soon i guess. How could I subscribe online ? plz guide. Also, wish you would mix domestic travel destinations (the backpacker ones) along with international destinations cos there r so many places yet to be explored within India which are hidden from the tourist map for decades. As a travel enthusiast would love to see this addition in future journals.
Cheers,
sharath.
hi debolin
can you send me your email id so that we can correspond on that and i can explain you my idea as you have asked…..in short the idea is a travel write up much different from the regular one co i am travelling but i am not deciding where i want to go makng it very exciting….please send me your email id….mine is radhicka@hotmail.com
chao
radhicka
@ Anjani: Please send a mail with your query to samar.sengupta@wwm.co.in. He’s our head of subscriptions. Sorry for this. And you should be pesky ! :)
@ Prateeque: Do you need the first issue or just the contents page ? Let me know.
@ Diya: Diya, suggest you purchase the May issue of the magazine. Look out for the subscription forms in it, fill and send the same over. Alternatively, visit http://www.travelwell.in and click the subs banner for an online and an offline option. Any probs, let me know.
@ Sharath: Let me know if you need the Feb issue. Online subscription is as mentioned above. The magazine and the guides have two very different roles to play. But we’ll definitely try our best.
@ Radhicka: My email id’s mentioned in the blog. Scroll above and you’ll see.
To all those who send me queries, I may respond a bit late, but I will for sure. So keep them coming. Meantime the May Issue’s on stands and it’s a Last Minute Special. So grab it and holiday ! I can also be followed @debLP on twitter. Hope to see you people on it.
hi debolin
i stay in mumbai and am really eager to subsrcibe to the monthly subscription of lonely planet. I have tried all the modes possible for the same, SMS/travelwell and evrything but no one has contacted me. Been more than a month. Dint expect this from a mag of such repute.
Kindly look into the matter.
thanks!
Kriti
@ Kriti: OUCH ! Sorry for this. Please send an urgent mail to Samar Sengupta (email id mentioned above) with a cc to me and I’ll ensure you’re contacted. Meantime, incase you don’t have the Feb, March, April issues, let me know and I’ll see to it you get them.
thanks for the prompt reply debolin. My subscription will start from June,2010 and i dont have the Feb-March issues. thanks again guys! :)
@ Kriti: Great to know. Also arranging for your Feb and March Issues. Hang in there.
Hello. I had expressed a desire to work with/contribute to your magazine. I sent an e-mail, but I am not too sure if you have received anything. I understand that you may not be looking for people right now, but this was about two months ago. Please let me know whom to contact. Thank you so much.
Hi Debolin,
Thanks for your reply! I’m sorry to say though that I’m having trouble with my subscritption again! Got just one issue in May…June hasn’t come!
Have written to Samar as you suggested last time…could you please take this up seriously as its getting very embarrassing for me now.
Thanks!
Anjani
Hi Debolin, I would like to explore advertising in the Lonely Planet Magazine, could you please forward my email to the Ad Sales Team – enquiry@saivishram.com
Thanks a bunch. Sohan
Hey guys at Lonely Planet India.
I am on the lookout to try and find a career opportunity which helps bring me closer to what I love doing – researching, reading and writing about travel.
I would be very keen to know if there were any opportunities with Lonely Planet India which I could explore.
Hoping to hear from you guys.
Thanks
Jolene
Hi LP team,
I work in Kuala Lumpur, Malaysia and was wondering if there’s any way I can subscribe to your magazine. I pick it up whenever I visit India or friends from India visit me – but a regular subscription would give me peace of mind. :)
let me know if it’s possible to enjoy your magazine while sitting here in KL.
Thanks
Sasha
hey debolin,
travelling is my passion and i was looking for an internship at lonely planet. i am a student of st. xavier’s college, mumbai. i have written to you on your id that you mentioned in this blog. but i’m just double-checking :) please do get back to me. thanks a ton! – Pooja
Hello Debolin,
I am a post graduate in Journalism from Xavier Institute of Communications, Mumbai.I want to know if there is a job opening for writers in lonely planet.I would like to work for the magazine.
I look forward to hearing from you…till then,keep travelling
Hi guys at Lonely Planet India,
I am a Designer by profession and i am on the lookout to try and find a career opportunity my area. I would be very keen to know if there were any opportunities with Lonely Planet India which I could explore.
Hoping to hear from you.
Thx.
Vandana
For Fair Wage Tourism in India.
India is a popular destination for many travelers and tourists. Most of the people who make our stay here comfortable work in Guidebook recommended and other hotels we sleep and eat in. Sweepers and cleaners, cooks, helpers, waiters, laundry workers, etc.
Lets make the guide-book recommendations work for workers as well.
While we are able to find accommodations for a few hundred rupees – a couple of dollars,pounds,euros,yen – workers at these hotels often work for much less than a living wage.
Talk to them and you’ll find out !
To begin with, lets try and get popular guide books to also ensure that the hotels they recommend are paying fair wages to their workers. Maybe this could also make hotel owners and government authorities fulfill their responsibility to extend the protection of labour laws to these workers as well !
http://www.facebook.com/pages/For-Fair-Wage-Tourism-in-India/359729197375943?sk=info
Hi. I am reporter working with a children’s newspaper based in Mumbai. Can you please tell me if there are vacancies in the editorial team? Thank you.
Hi. I’m a media student pursuing journalism in India. I’d like to intern with Lonely Planet India if possible. Whom can I contact regarding the same. Thank you
Hi. I am a graduate in Political Science. I have a great interest in travel and travel writing. I would like to know if I could get a chance to apply for an internship in the Lonely Planet magazine. If yes, then what may be the procedure to apply for it.
Thank you :)