Who we are?
We believe travel can bring people together and promote awareness and respect. As part of the worldwide community of travellers, we see travel as a powerful means of inspiring not only adventure and fun but also tolerance and understanding.
Whilst we now accept advertising this does not alter our commitment to giving you lots of interesting and useful information and advice about travel - it's what we love doing. And of course hearing from you, on your experiences as you travel the world.
The company began in the early 1970s when founders Tony and Maureen Wheeler completed an overland journey from London through Asia to Australia. That trip resulted in the first ever Lonely Planet guidebook - Across Asia on the Cheap - and laid the foundations of the world's leading independent travel publisher.
We do not, and never will, accept payment in exchange for an opinion, review, recommendation or endorsement and we will not provide favourable treatment to organisations who advertise on the site.
Lonely Planet travellers are intrepid, independent and socially aware. They are educated and economically equipped to make independent travel choices.
Lonelyplanet.com
Lonely Planet is the number one information website for travellers in the world. Our site contains over 20,000 pages of detailed, on-the-spot information, reviewed by an ongoing army of dedicated authors on the road. We also offer a range of services to aid and inspire travellers at home or on the road.
We consider ourselves innovative within the travel guide field, expanding our database across the web into mobile and portable access technologies, attracting a wide range of travellers with one thing in common, a desire to explore the world around them in a passionate yet respectful way.
Advertising
Find everything you need to plan and execute your advertising campaign on Lonelyplanet.com
Ad specs and submission guidelines
Detailed reach and audience data
Advertisement enquiries
For all advertising enquiries please contact Lonely Planet's advertising sales representatives in your region.
Australia & New Zealand
General EnquiriesWWLPAdsalesAUNZ@bbc.com
NSW & QLD
Jamie Chambers
Tel: +61 (0)2 9744 4620
Victoria, SA & WA
Elias Psarologos
Tel: +61 (0)2 9744 4566
New Zealand
Paul Mant
Tel: +64 21 225 8082
Americas
USA
John Peragine
Tel: +1 212 705 9440
Email: john.peragine@bbc.com
Canada
Reeshma Tejani
Tel: +1 416 204 0510
Email: reeshma.tejani@bbc.com
Latin America, Central America & Caribbean
John Williams
Tel: +1 212 705 9413
Email: john.williams@bbc.com
Asia
Singapore & Korea
Michael Rees
Tel: +65 6507 4246
Email: michael.rees@bbc.com
Hong Kong & Greater China
Katy Xu
Tel: +852 2248 0060
Email: katy.xu@bbc.com
South East Asia
Sukesh Singh
Tel: +65 650 74247
Email: sukesh.singh@bbc.com
India & South Asia:
Taranjeet Singh
Tel: +91 11 4608 3806
Email: taranjeet.singh@bbc.com
UK & EMEA:
UK (National advertising):
Jamie Sharp
Tel: 0207 150 5547
Email: jamie.sharp@immediate.co.uk
UK (Int'l advertising) Nordics, Germany:
Guy Hughes-Wilson
Tel: +44 20 8433 3418
Email: guy.hughes-wilson@bbc.com
France, Benelux, Switzerland:
Laeticia de Belloy
Tel: +33 1 4495 8406
Email: laeticia.debelloy@bbc.com
Middle East, North Africa:
Hani Soubra
Tel: +971 4 3678090
Email: hani.soubra@bbcworld.ae
Central & Eastern Europe, Mediterranean and Sub-Saharan Africa
Sean O’Hara
Tel: +44 20 8433 1018
Email: sean.ohara@bbc.com