Advertising

• Who we are?
• Vital statistics
• Specifications
• Enquiries

Who we are?

We believe travel can bring people together and promote awareness and respect. As part of the worldwide community of travellers, we see travel as a powerful means of inspiring not only adventure and fun but also tolerance and understanding.

Whilst we now accept advertising this does not alter our commitment to giving you lots of interesting and useful information and advice about travel - it's what we love doing. And of course hearing from you, on your experiences as you travel the world.

The company began in the early 1970s when founders Tony and Maureen Wheeler completed an overland journey from London through Asia to Australia. That trip resulted in the first ever Lonely Planet guidebook - Across Asia on the Cheap - and laid the foundations of the world's leading independent travel publisher.

We do not, and never will, accept payment in exchange for an opinion, review, recommendation or endorsement and we will not provide favourable treatment to organisations who advertise on the site.

Lonely Planet travellers are intrepid, independent and socially aware. They are educated and economically equipped to make independent travel choices.

Lonelyplanet.com

Lonely Planet is the number one information website for travellers in the world. Our site contains over 20,000 pages of detailed, on-the-spot information, reviewed by an ongoing army of dedicated authors on the road. We also offer a range of services to aid and inspire travellers at home or on the road.

We consider ourselves innovative within the travel guide field, expanding our database across the web into mobile and portable access technologies, attracting a wide range of travellers with one thing in common, a desire to explore the world around them in a passionate yet respectful way.

Vital statistics

We receive over 36 million page impressions worldwide per month and more than 4 million unique visitors per month. According to Lonely Planet research, 57.5% of our audience is male, 42.5% female. The bulk of our audience fall between the ages of 18 and 34, though over 24 year olds make up a majority of that number.

Our audience is educated – 67.5% have at least one basic degree. 65% earn over $USD 60k*. A majority of this audience are independent, frequent travellers who have been to more than 4 countries and plan to visit more.

85% of our travellers frequently use the internet as a source of information before or during their travels.

Sources: Comscore 2009, *Comscore US Audience 2009, Lonely Planet Travellers Pulse Survey 2008.

Advertisement enquiries

For all advertising enquiries please contact Lonely Planet's advertising sales representatives in your region.