Advertise on Lonelyplanet.com
Who We Are? | Vital Statistics | Specifications | Enquiries
Who We Are?
We believe travel can bring people together and promote awareness and respect. As part of the worldwide community of travellers, we see travel as a powerful means of inspiring not only adventure and fun but also tolerance and understanding.
While we are now accepting advertising we won't be altering our commitment to giving you lots of interesting and useful information and advice about travel - it's what we love doing. And of course hearing from you, on your experiences as you travel the world.
The company began in the early 1970s when founders Tony and Maureen Wheeler completed an overland journey from London through Asia to Australia. That trip resulted in the first ever Lonely Planet guidebook - Across Asia on the Cheap - and laid the foundations of the world's leading independent travel publisher.
We do not, and never will, accept payment in exchange for an opinion, review, recommendation or endorsement and we will not provide favourable treatment to organisations who advertise on the site.
Lonely Planet travellers are intrepid, independent and socially aware. They are educated and economically equipped to make independent travel choices.
Lonelyplanet.com
Lonely Planet is the number one information website for travellers in the world. Our site contains over 20,000 pages of detailed, on-the-spot information, reviewed by an ongoing army of dedicated authors on the road. We also offer a range of services to aid and inspire travellers at home or on the road.
We consider ourselves innovative within the travel guide field, expanding our database across the web into mobile and portable access technologies, attracting a wide range of travellers with one thing in common, a desire to explore the world around them in a passionate yet respectful way.
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Vital Statistics
We receive over 36 million page impressions worldwide per month and more than 4 million unique visitors per month. According to Lonely Planet research, 55% of our audience is female, 45% male. The bulk of our audience fall between the ages of 18 and 34, though over 24 year olds make up a majority of that number.
Our audience is educated - 72% have at least one basic degree. The largest percentage - 43% - are professionals, with a further 32% saying they are students. A majority of this audience are independent, frequent travellers who have been to a handful of countries and plan to visit more.
A whopping 91% of our travellers frequently use the internet as a source of information before or during their travels.
Sources: Webtrends, Lonely Planet Travellers Pulse Survey 2005
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Advertisement Specifications
| TYPE : |
Banner |
| SIZE : |
728 x 90 pixels, 15k |
| LEAD TIME : |
5 working days |
| FILE FORMAT : |
Gif file, Clickable URL |
| AVAILABILITY : |
WorldGuide |
| RULES : |
- Animation can loop indefinitely
- Provide linking URL, Alt text and rotation instructions
- User initiated sound/video only. Once audio/video begins there must be a clear "pause" or "stop" button.
- Subject to the approval of Lonely Planet
|
| TYPE : |
Skyscraper |
| SIZE : |
160 x 600 pixels,15k |
| LEAD TIME : |
5 working days |
| FILE FORMAT : |
Gif file, Clickable URL |
| AVAILABILITY : |
WorldGuide |
| RULES : |
- Animation can loop indefinitely
- Provide linking URL, Alt text and rotation instructions
- User initiated sound/video only. Once audio/video begins there must be a clear "pause" or "stop" button.
- Subject to the approval of Lonely Planet
|
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Advertisement Enquiries
For all advertising enquiries please contact Lonely Planet's advertising sales representatives in your region.
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